David Novak
Global Head of Crm @Merkle
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WORK HISTORY
Global Head of Crm @Merkle
Leading Global CRM team at Merkle.
EDUCATION
University of Maryland
Marketing
SKILLS
ABOUT DAVID NOVAK
Global CRM & Customer Lifecycle Marketing LeaderWe help enterprise brands transform fragmented customer experiences into unified, revenue-driving relationships that scale.We design and deliver the strategy, technology, and managed services that drive measurable loyalty, retention, and lifetime value for enterprise brands. My team manages 500+ million active loyalty consumers globally, we deliver 70+ billion messages a year, we execute promotions annually while delivering results like 148% higher customer engagement and 41% media cost efficiency improvements.What we deliver:Strategic CRM Leadership: End-to-end customer lifecycle strategy that connects media, messaging, loyalty, and promotions into unified experiencesTechnology + Execution: CRM platform implementation combined with managed services that drive real business outcomesScaled Personalization: AI-powered customer engagement across digital marketing, mobile, social, and eCommerce platforms using first-party dataLoyalty & Retention Programs: Design and manage complex loyalty ecosystems that increase customer lifetime value
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