Monica Granados
Director of Marketing and Communications @Big Brothers Big Sisters Twin Cities
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WORK HISTORY
Director of Marketing and Communications @Big Brothers Big Sisters Twin Cities
EDUCATION
Humphrey School of Public Affairs
Policy Fellow
Nassau Community College
Associate’s Degree, Marketing
NYU School of Professional Studies
Public Relations
Fashion Institute of Technology
Bachelor’s Degree, Advertising and Marketing Communications
SKILLS
ABOUT MONICA GRANADOS
I am a brand and growth marketing executive with 15+ years of experience building culturally relevant brands that earn trust, drive engagement, and deliver measurable business outcomes. My work sits at the intersection of brand strategy, multicultural marketing, and growth leadership, with deep expertise in the U.S. Latino and multicultural markets. Across nonprofit, CPG, retail, and financial services sectors, I have led integrated campaigns that strengthen brand equity, improve acquisition performance, and translate audience insight into scalable growth strategies. I specialize in building brands that resonate with communities through authentic storytelling, strategic positioning, and performance-driven omnichannel campaigns. Throughout my career, I have led cross-functional teams and agency partners to deliver large-scale campaigns, executive communications, and growth initiatives that have generated millions of impressions, stronger conversion funnels, and deeper community trust. I am especially passionate about brands that sit at the intersection of mission, innovation, and cultural relevance, where strategy can directly shape growth and impact. Fluent in English and Spanish.
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