Monica Fredericksdorf
Marketing Manager @Righteous Felon Craft Jerky
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WORK HISTORY
Marketing Manager @Righteous Felon Craft Jerky
Own end-to-end marketing strategy across DTC and B2B, driving growth across e-commerce, wholesale, and retail channels- Built and manage both righteousfelon.com and rtznbrands.com, leading site architecture, UX, merchandising, and ongoing optimization in Shopify- Lead lifecycle and retention strategy across email and SMS- Scaled owned audience from early-stage lists to ~1M subscribers through acquisition, segmentation, and lifecycle strategy- Oversee integrated campaigns across paid, owned, and organic channels, optimizing for acquisition, conversion, and LTV- Direct product launches and go-to-market execution across DTC and wholesale, aligning creative, merchandising, and channel strategy- Manage direct reports and external agencies across performance, creative, retention, and development- Partner with leadership on growth strategy, forecasting, reporting, and key business initiatives
EDUCATION
West Chester University of Pennsylvania
Finance, Accounting
Sant'Anna Institute
Study Abroad , Italian Language
ABOUT MONICA FREDERICKSDORF
As Righteous Felon Craft Jerky\'s first hire, I’ve helped drive its growth from a local startup to a nationally recognized name and the fastest growing meat snack company in America — building and optimizing our Shopify storefronts, scaling retention through email and SMS, and crafting campaigns that are as bold as our flavors 🤤With a mix of creative storytelling, performance-focused advertising, and hands-on execution, I manage everything from product launches and graphic design, to positive customer journeys. I also support our growing B2B presence through digital content and wholesale marketing efforts.Known for my adaptability and problem solving skills, I thrive in fast-moving environments and take pride in building and evolving the Righteous Felon brand from the ground up.
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