Monica Episcopo
Digital Marketing Specialist @Smith Anglin Financial
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WORK HISTORY
Digital Marketing Specialist @Smith Anglin Financial
Dallas, TX, US
Contributed to a increase in inbound leads and a 123% increase in client conversions (20•••••••00% growth in AUM ($15M to $45M) by enhancing website architecture, creating & refining CTAs, and implementing QR codes in our mailing campaigns.Leverage HubSpot Sales & Marketing Hub and Google Analytics to track KPIs, refine lead nurturing workflows, and optimize CRM integrations, improving sales efficiency.Manage outbound sales efforts, including cold outreach, lead qualification, and scheduling sales calls, ensuring a steady pipeline of high-quality prospects.Optimize digital marketing and pre-sales engagement, creating more revenue-generating opportunities for the firm.Develop sales enablement materials, including pitch deck digital assets and automated e-books, to nurture leads before direct engagement.Collaborate cross-functionally with leadership and the sales team to align digital strategy with business goals.Implement SEO-driven website enhancements and QR code campaigns, leading to a 92% growth in website traffic.
EDUCATION
Palomar College
Fashion/Apparel Design
Parsons School of Design - The New School
Entrepreneurship/Entrepreneurial Studies
Parsons School of Design - The New School
Entrepreneurial and Small Business Operations
Parsons School of Design - The New School
Entrepreneurial and Small Business Operations
Parsons School of Design - The New School
Fashion Design
Palomar College
Fashion Design
ABOUT MONICA EPISCOPO
Being a mother is the most meaningful role in my life. Beyond that, I’m a Business…
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