Monalisa MacHingura

Marketing Manager @Sullenberger Aviation Museum

US

Leading the development, implementation, and execution of strategic branding and marketing plans to maximize visibility and engagement.• Overseeing the marketing budget and manage vendor relationships for marketing and media needs.• Securing earned media coverage across general and specialized outlets, such as local news, travel, and aviation-focused publications.• Administering the museum’s website, email marketing campaigns, and social media platforms, ensuring content is current, engaging, and aligned with the museum’s mission. Leading the development, implementation, and execution of strategic branding and marketing plans to maximize visibility and engagement.• Collaborating with the Advancement team to support fundraising and revenue goals through strategic marketing initiatives.• Developing campaigns to promote admissions, memberships, educational programs, special events, and corporate partnerships.Community & Business Partnerships• Building and maintaining relationships with community organizations, media outlets, and tourism partners.• Establishing innovative trade partnerships to expand marketing opportunities (radio, print, outdoor, and digital media).Content Creation & Management• Developing engaging marketing materials, including annual reports, invitations, rack cards, and digital ads.• Overseeing the creation of multimedia content, including photoshoots, donor stories, and staff/volunteer profiles.• Maintaining the museum’s branding guidelines, ensuring a cohesive and consistent identity across all platforms.• Managing the museum’s website, ensuring a user-friendly experience and regular updates to promote events, programs, and initiatives.• Supervising the museum’s social media presence, aligning content with marketing plans and brand guidelines.• Acting as the museum’s media liaison, drafting press releases and coordinating media appearances.