Molly McHugh

Social Media Partnerships Manager @Mdsolarsciences

Westport, CT, US

Optimize the influencer and affiliate program by developing new strategies and partnerships that amplify brand awareness and drive revenue growth- Lead social partnerships with harmonious brands and personalities including influencers, dermatologists, estheticians, content creators, and makeup artists- Collaborate cross-functionally to support all social and marketing objectives including product launches, brand campaigns, influencer activations, and e-commerce needs- Build campaign briefs and successfully manage influencer campaigns + long-term partnerships, ensuring deliverables and KPI’s are met- Develop, implement and manage our social strategy and content calendars across all platforms including Instagram, Facebook, Pinterest, TikTok, YouTube,+ Lemon8- Ensure the execution of MDSolarSciences social media strategy in order to drive brand awareness, increase engagement, and scale our community across all platforms- Work in tandem with our creative and copywriting team on content creation and planning, including curating UGC, video creation, graphic content creation, and caption writing- Conduct on-going research on key industry trends and share a competitive content insight report to leverage findings on a monthly basis- Manage the social analytics reporting and share findings on a monthly basis with the CEO and company- Manage all social campaign elements from ideation to execution to reporting, including identifying niches or communities of influencers that we want to partner with, writing a brief outlining details of the campaign, managing the campaign to ensure we’re executing effectively, reporting ROI results, and maintain campaign trackers and status reports- Monitor, analyze, and communicate PR results on a monthly basis- Work in tandem with the paid ads agency to support paid social campaigns across FB, IG, and TikTok- Oversee community management across all social platforms including IG, FB, TT, PT, YT,+ LMN8.

University of Connecticut

Bachelor of Science (BS) in Digital Marketing and Analytics, Digital Communication and Media/Multimedia