Mollie MacMahon

Marketing Manager @Albaray

London, GB

Developed and implemented end-to-end marketing campaigns from strategy to execution aligned with brand growth goals for both acquisition and retention.Managed and optimised multi-channel campaigns across email, SMS, paid ads, SEO, and affiliate platforms — increasing digital engagement and conversion.Led the ideation and delivery of VIP marketing and POS copyOwned all CRM activity including creation of blast campaigns, segmentation, automation, and performance reporting across email and SMS campaigns.Led on all copywriting and partnered with internal teams and external agencies to produce on-brand digital content, videos, across website, paid media, print, and out-of-home campaigns.Oversaw the Affiliate Programme on AWIN, improving partner performance and driving incremental revenue.Supported PR initiatives supporting brand exposure across traditional and digital media channels.Used analytics and performance data to shape strategy, optimise content, and report on ROI to stakeholdersManaged budgets with a focus on ROI, and adapted campaigns in response to trends, performance, and wider business priorities.

Nottingham Trent University

Bachelor of Arts - BA, Fashion Communication and Promotion