Mohamed Yasir

Director of Performance Marketing @Benfy

Chennai, IN

Led Full-Funnel Performance Marketing: Planned and executed multi-channel campaigns across Meta, Google, YouTube, and influencer networks for e-commerce, retail, and D2C brands with tailored strategies for awareness, retargeting, and conversion.International Campaign Strategy: Partnered with Bayan Investment House (Oman) to launch digital marketing campaigns targeting Muscat and Barka regions. Adapted creatives, media mix, and messaging to align with local market insights and audience behavior.Drove Campaign Efficiency & ROAS: Achieved 3–6x ROAS through A/B testing, precise audience segmentation, offer refinement, and hands-on optimization of creatives, copy, and landing pages.Data-Led Strategy & Reporting: Built performance dashboards using Looker Studio, GA4, and Ads Manager; tracked CAC, ROAS, and user behavior; delivered insights and monthly reports to clients and internal teams.E-commerce Brand Scaling: Integrated marketing with Shopify, conversion rate optimization (CRO), and automation tools (email, SMS, WhatsApp) to scale D2C businesses and manage seasonal campaigns, product launches, and retention flows.Team & Vendor Leadership: Managed creative, media buying, and copywriting teams while ensuring executional excellence; collaborated with external partners including influencers, Amazon, and Flipkart teams.Client-Facing Growth Strategy: Advised founders and CMOs on GTM strategy, customer personas, and campaign roadmaps; led quarterly reviews to align marketing KPIs with business objectives.Campaign Planning & Budget Ownership: Managed ad spends with strict performance targets; optimized budget allocation across platforms for maximum ROI.

SRM IST Chennai

Master of Business Administration (M.B.A.), Marketing

Dr MGR Educational and Research Institute

Bachelor of Engineering - BE