Mohamed Ishak Noor M

Digital Marketing Consultant @Softcrylic

Chennai, IN

Develop and execute paid media marketing plans for diverse clients, including budget allocation, campaign strategy, and optimization to drive customer acquisition and e-commerce sales growth- Execute and optimize campaign performance across multiple channels, including Google Ads, Meta Ads, TikTok Ads, and programmatic platforms, to maximize ROI and campaign effectiveness- Create and manage audiences in Adobe Experience Platform (AEP) and activate them across paid media campaigns for improved targeting and ROI- Managed and optimized Google Merchant Center product feeds via DataFeedWatch, ensuring accuracy and maximizing campaign effectiveness- Collaborate with creative agencies to produce high-quality ad creatives aligned with campaign objectives and brand guidelines- Prepare weekly performance reports and actionable insights for clients and stakeholders, highlighting key metrics, trends, and recommendations- Drive data-driven decisions to improve conversion rates, customer acquisition, and overall campaign effectiveness- Implement and manage advanced tracking, analytics, and event setups using Google Tag Manager (GTM), and Adobe Launch.

Sathyabama University

Master of Science (M.Sc.), Computer Software Engineering