Melissa Lugo
Founding Partner @Kind Red
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WORK HISTORY
Founding Partner @Kind Red
Founding Partner at Kind/red, a high-caliber, people-first mentorship community built on kindness, growth, and real connections to empower individuals. Our focus on authentic growth and kindness fosters a sense of trust and shared purpose among our network.As a member of the Creative & Design Council, I’ve worked with a multidisciplinary team of marketers to shape the brand from the start, co-creating our brand positioning and strategy, and helping define a clear, differentiated voice in a crowded community landscape.
EDUCATION
Universidad de Puerto Rico
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
University of Phoenix
B.S, Business Management
SKILLS
ABOUT MELISSA LUGO
As a senior marketing leader, I specialize in turning complexity into clarity—translating cross-functional chaos into go-to-market strategy, brand transformation, and scalable growth. I build high-impact teams, integrate product and marketing functions, and drive results in regulated and rapidly evolving markets, drawing on experience across health tech, SaaS, CPG, and finance.Whether launching early-stage startups, modernizing Fortune 500 brand operations, or scaling field marketing for underserved audiences, I bring a strategic mindset, operational rigor, and deep empathy for users and internal teams. I’ve delivered multichannel campaigns, established new functions, and aligned product, research, and creative to accelerate engagement, revenue, and adoption.Career Highlights:$7M+ Pipeline – Built brand and GTM strategy from scratch at HR tech startup Eskalera, launching in four months and generating $7M+ in pipeline without paid spend. 9% Activation Lift – Increased Medicaid member activations at Babylon Health by launching a new field marketing team and aligning partner, research, and product strategy.$1B+ Mortgage Volume – Directed $35M in omnichannel ad spend for Wells Fargo while elevating brand trust through inclusive, multicultural creative campaigns. Six Enterprise Initiatives – Led rebrand, GTM, and website overhaul at Walmart Connect by building project operations and managing $1M+ in strategic budgets. 400+-Member Collective – Scaled global marketing community by co-leading brand strategy, segmentation, and content streams that deepened engagement by 3x.Core Competencies: Integrated Marketing Strategy | Product & Brand Marketing | Go-to-Market Planning Cross-Functional Leadership | Campaign Execution | Field & Growth Marketing Project & Program Management | Agile Operations | Stakeholder Alignment Team Building & Mentorship | Messaging Architecture | Audience Segmentation Regulated Industry Experience: Healthtech, SaaS, CPG, Financial ServicesKnown for empathy, clarity, and execution, I create structure that fuels momentum, insight that drives connection, and campaigns that move business and brand forward. I’m open to senior roles where product, brand, and purpose intersect—and where marketing is seen as a lever for impact.Let’s connect.
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