Jaclyn Crabbe
Founding Partner @Kind Red
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WORK HISTORY
Founding Partner @Kind Red
EDUCATION
University of Dayton
B.S. in Business Administration, Marketing, Leadership
Ashland University
Masters of Business Administration
ABOUT JACLYN CRABBE
Seasoned CPG brand marketer with a highly entrepreneurial spirit. Demonstrated history of working with emerging, high-growth brands in a start-up environment, as well as established legacy brands. Natural products industry and traditional/conventional CPG experience.Build emotional connection with consumers, developing breakthrough brand strategies and building brands with purpose. Manage creative development and paid, owned and earned media plans that support delivering the business. Partner and collaborate with cross-functional international teams and external agency partners.Strategy development and execution backed by data-driven results, agency and project management, innovation go to market planning, creative development, social media and content partnerships. Proven record of success in brand marketing identity and annual marketing strategy planning.
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