Michelle Power
Head of Product Marketing @Clariti
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WORK HISTORY
Head of Product Marketing @Clariti
Vancouver, BC, CA
My role includes- Market Problem Identification: Spearheading the discovery of critical issues within our market and distributing insights to our teams- Market Definition: Contributing to defining our target markets and sharing knowledge with our teams- Use Cases/User Stories: Leading the development of narratives illustrating how our solutions address market needs- Competitive Intelligence: Monitoring competitors\' activities to inform our strategies- Product Release Updates: Managing the communication of new product releases and updates- Product Positioning: Ensuring our products are strategically positioned in the market- Team Management: Overseeing the product marketing team to ensure cohesion and effective execution.I also serve as the domain expert in shared services, ensuring that our products meet the evolving needs of our customers throughout their lifecycle.
EDUCATION
Université de Montréal
Bachelor's degree, International Relations and National Security Studies
Simon Fraser University
Certificate, Human Resources Management
ABOUT MICHELLE POWER
I\'m Michelle, a product marketing leader with over a decade of experience in the govtech industry I\'m passionate about enhancing everyday people\'s lives through cloud solutions. Currently, I lead the product marketing team at Clariti, a cloud-based software that builds industry-leading government solutions.My expertise lies in identifying and solving market problems, defining and launching products, and generating and optimizing demand. I have spearheaded successful initiatives at companies like Diligent Corporation and Hootsuite, growing new leads, increasing user retention, and creating positive social impact. I thrive in fast-moving environments, leveraging technology and collaboration to drive growth and innovation.
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