Michel Meisterjahn
VP Marketing @HYPE Innovation
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WORK HISTORY
VP Marketing @HYPE Innovation
Bonn, DE
After HYPE Innovation has significantly grown in recent years, I today manage HYPE\'s multi-channel marketing program, including positioning and brand management, and lead several international teams with specific responsibilities. Core activities include:* Content Marketing* Digital Marketing* Event Management* Sales Development* Business Development* Marketing PartnershipsAdditionally, I\'m supporting corporate and crisis communication, making sure everybody gets the information they need to be happy, productive, and safe.
EDUCATION
The University of Bonn
Magister Artium, Applied Linguistics, English, Philosophy
SKILLS
ABOUT MICHEL MEISTERJAHN
Innovation is only as powerful as its ability to be understood.\"A quote from an innovation manager I worked closely with -\"Communication is everything!\"- has become the guiding principle of my career.My career began in 2008 at the intersection of technology and business. Managing global innovation projects for industry leaders like BASF, Siemens, and Bombardier taught me a vital lesson: innovation management only delivers on its promise when it\'s strategically aligned and when programs are communicated effectively to management and employees.Transitioning to the marketing world allowed me to build on these learnings and expand my background in communication. After a decade of marketing leadership, the following three pillars have become my passion and second nature:Strategic communication: Crafting narratives that help navigate crises, align global teams and stakeholders, and drive market adoption.Leadership: Empowering international teams to work as a high-performing unit, bridging backgrounds, languages, and time zones.Change management: Establish new KPIs, processes, and teams to meet the ever-changing challenges of the market and industry.
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