Matthew Barnes
Executive Vice President @Advertising Specialty Institute
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WORK HISTORY
Executive Vice President @Advertising Specialty Institute
Philadelphia, PA, US
SCOPE: Provides executive leadership for revenue strategy, commercial growth, and organizational performance across ASI’s diverse portfolio. Oversees 90+ team members across SaaS, Membership, Marketing Services, Digital Advertising, Events, and Media. Partners with senior leadership to drive top-line growth, recurring revenue, and margin improvement while advancing digital innovation, optimizing event performance, and strengthening industry alliances that support sustained competitive advantage.Key responsibilities:• Provide strategic leadership for revenue growth, profitability and market expansion across multiple business units.• Work closely with CFO to ensure that revenue priorities aligns with financial performance plans and organizational goals.• Develop and implement scalable programs and initiatives that enhance revenue opportunities and customer experience.• Lead organizational planning for recurring revenue models, subscription services and all membership services.• Guide strategy, pricing and portfolio optimization to maximize financial performance.• Champion digital product and technology innovation to strengthen competitive posture.• Build and maintain strategic partnerships with industry stakeholders and third-party service providers to expand influence and market share.• Represent the brand and our services at industry events.• Lead negotiations with strategic partners.
EDUCATION
The George Washington University
BA
SKILLS
ABOUT MATTHEW BARNES
I’m a results-driven leader who succeeds in executive business development roles and delivers profitable portfolio expansion. My leadership experience working for global B2B software and media organizations blends technical product vision with creative business strategies. More than ever, I leverage data analytics to build our business and achieve aggressive goals. I have a career history of improving products and successfully launching ambitious initiatives. But I am most proud of finding and developing exceptional talent and creating a motivated work environment where colleagues grow and thrive.
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