Kathy Doyle
Vice President, Client Experience @Advertising Specialty Institute
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WORK HISTORY
Vice President, Client Experience @Advertising Specialty Institute
Trevose, PA, US
Create strategies and programs that align with ASI promotional products industry customer needs, working cross functionally with sales, marketing, support and product teams to drive engagement, retention and satisfaction.
EDUCATION
University of Rhode Island
BA
SKILLS
ABOUT KATHY DOYLE
Passionate media executive who\'s recently transitioned on to the marketing team for ASI, supporting the $26.6 billion promotional products industry. In my previous roles, I\'ve launched dozens of digital platforms, hit podcasts and books, and introduced millions of listeners, readers and users to online content in all formats. Hired and led a team to create and grow the only podcast network at Big 5 book publisher Macmillan for more than a decade, responsible for more than 400 million global downloads, and bringing dozens of leading authors and talent to our publishers.Expertise: Podcast network operations, including content, tech, production, marketing/audience development, distribution and advertising; marketing management; business development and podcast/book and talent acquisition; strategic partnerships; refining/defining launch, marketing, and content strategy for B2B and B2C digital services.
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