Michael Matusovski
Ecommerce Campaigns & Content Operations Lead, International @lululemon
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WORK HISTORY
Ecommerce Campaigns & Content Operations Lead, International @lululemon
Vancouver, BC, CA
Managing end-to-end campaign processes and content operations, ensuring alignment with global strategies while supporting local market needs.• Leading cross-functional collaboration with SEO, UX, regional ecommerce teams, and the global digital catalog team to optimize content and campaign experiences.• Overseeing feature navigation updates, taxonomy management, and content publishing, ensuring all updates are consistent across regions.• Spearheading quarterly planning and strategic initiatives, identifying risks and opportunities to drive campaign success.• Manage Salesforce Commerce Cloud (SFCC) tools and optimize workflows for better campaign execution.• Spearheaded creation of a centralized Adobe Analytics dashboard for the CoE team, streamlining visibility into campaign support across EMEA and APAC; addressed gaps in global reporting and enabled data-informed planning.• Collaborating closely with the CoE team to deliver impactful, region-specific experiences for key campaigns like product launches, gifting, and seasonal events.
EDUCATION
University of Calgary
Bachelor of Arts (BA), Communications Studies
University of Calgary
Minor: Management in Society, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT MICHAEL MATUSOVSKI
As the Ecommerce Campaigns & Content Operations Lead at lululemon, my mission is to orchestrate seamless digital campaigns that resonate across international markets. This role finds me at the helm of end-to-end campaign management, where strategic alignment and local market support converge for impactful content delivery. Our team collaborates closely with SEO, UX, and regional ecommerce teams, enhancing the customer journey through optimized content and navigational features. Skills honed in Salesforce Commerce Cloud tool management and cross-functional leadership enable us to tackle quarterly planning with a clear vision, identifying opportunities to elevate the digital experience. My core objective is to perpetuate a customer-centric digital landscape that not only meets but exceeds, market demands.
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