Marisstella Marinkovic
Chief Marketing Officer @Wilshire Law Firm
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing Officer @Wilshire Law Firm
Los Angeles, CA, US
Spearheading a firm-wide marketing transformation by aligning performance media, creative, and intake operations to accelerate client acquisition and revenue growth. Implementing performance frameworks that bring clarity and discipline across CPA, ROAS, and intake metrics, directly connecting marketing investment to measurable outcomes. Leading an AI-driven evolution of the call center and intake experience, enhancing routing, lead scoring, dashboards, and agent performance to increase conversion, lower CPL, and elevate the overall client experience. Guiding a high-performing cross-functional team across media, creative, intake marketing, social, events, and reputation management while rebuilding the firm’s marketing strategy to improve lead quality, reduce cost-per-lead, and position the organization for sustainable, scalable growth.
EDUCATION
California State University, Long Beach
Bachelor of Arts - BA, Speech-Language Pathology/Pathologist
SKILLS
ABOUT MARISSTELLA MARINKOVIC
Award-winning CMO with 20+ years leading enterprise brand, growth, and transformation across consumer, automotive, sports, and professional services.Currently CMO at Wilshire Law Firm, leading an end-to-end marketing and revenue-operations transformation integrating brand, performance media, CRM, and AI-driven intake. Delivered measurable improvements in conversion efficiency, ROAS, lead quality, and unit economics through data-led optimization.Former CMO of Nissan USA and Director of Marketing Strategy & Operations at Kia, with prior leadership across Toyota, Hyundai, Genesis, and Pepsi’s KeVita.Built and scaled iconic brands including Nissan, Kia, Toyota, Hyundai, Burger King, Westfield, Behr, and KeVita, with deep sports marketing experience across the NFL, NCAA, FIFA, and NBA.Brings a rare combination of enterprise brand leadership, operating rigor, and PE-relevant transformation experience.Brands: Westfield, Burger King, CPK, Pepsi’s Kevita, Kia America, Toyota, Hyundai, Mitsubishi, Yonex, Public Storage, San Manuel Casino, Konami, Behr, The Bar Method, Roche, Genentech, Nissan, Whilshire Law Firm Sports Marketing: NCAA, FIFA, Golf, Tennis, College Football, NFL, Tennessee Titans, Heisman, NBARecognized with Cannes Gold Lions, Effies, Clios, One Show, and Webby Awards.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.