Michele Smith

Executive VP of Marketing @Dial Environmental

Cape Coral, FL, US
EMAILS
m••••••@dialenvironmental.com
MOBILE NUMBERS
+19•••••••89

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WORK HISTORY

Aug 2014 — Present

Executive VP of Marketing @Dial Environmental

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East Hanover, NJ, US

EDUCATION

2002 — 2004

Keller Graduate School of Management of DeVry University

Master of Business Administration; School, Marketing

1985 — 1989

California Polytechnic State University-San Luis Obispo

BS, Environmental Horticulture

SKILLS

Business PlanningProgram ManagementSales OperationsPromotionsPricingProduct ManagementBudgetingMarketing CommunicationsForecastingProduct LaunchIntegrated MarketingReal EstateProduct StrategyAccount ManagementCross-Functional Team LeadershipMarketing StrategyBusiness DevelopmentStrategic PlanningAdvertisingMarketing ManagementSalesManagementNew Business DevelopmentProduct MarketingLeadershipPortfolio OptimizationProduct DevelopmentSales ManagementMarket DevelopmentMarket ResearchKey Account ManagementBudgetsMarketingCompetitive Analysis

ABOUT MICHELE SMITH

Being creative embodies most marketing and sales professionals. Having the ability to turn creative energy into results is critical and is what Michele does best. She is a seasoned marketing, communication and sales professional. Her experience spans creating, implementing and managing marketing and communication plans to grow business profitability. Michele has proven to help drive innovation efforts by building in-depth understandings of key market segments and identifying unmet customer needs. She is well versed at translating business cases to marketing communications solutions. Creating and monitoring marketing plans to guarantee targets are met and remain achievable along with managing budgets add to her business acumen. Michele is propelled by high-stakes branding challenges and influences branding decisions by sharing strategic insights with senior leadership and linking resources to achieve desired results. She mentors team mates on the power of creating and maintaining an entrepreneurial work environment and is an active participant in community projects and supports local charities. Having spent thirty plus years in this field of work, Michele brings a wealth of industry connections and knowledge with her to the work place.Specialties: Marketing, Distribution, Packaging, Business Development, Pricing Strategy, Forecast Model Development, Lead Generation, Product Planning & Management, Competitive Analysis, Sales Operations

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