Melissa Kuehnle
Director of Institutional Communications @South Florida State College
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WORK HISTORY
Director of Institutional Communications @South Florida State College
Avon Park, FL, US
Launched and grew the College’s Instagram, LinkedIn, and YouTube accounts and currently manage all social media platforms including the execution of targeted social media ads, while maintaining an interactive and vibrant presence on Facebook and X • Pilot the design and content to develop creative, informative print and digital assets to enforce branding and style while promoting programs and accomplishments• Pursue, delegate, and edit the stories and design of “The Daily Connection” digital newsletter, averaging over views per month, and “Donors & Shakers” magazine• Create digital content and manage the website, receiving over visits per month• Highlight notable enrollment data and 17 KPIs by creating descriptive infographics and social media posts• Develop collaborative media plans and manage media coverage for significant events, grant opportunities, and visits from government officialsSFSC was one of the 25 semifinalists for the $1 million 2023 Aspen Prize for Community College Excellence and is currently a semifinalist for 2025.
EDUCATION
New York Institute of Technology
Master of Arts, Communication Arts
Penn State University
Bachelor of Arts, Integrative Arts
St. Joseph's University New York
Certificate, Human Resources and Leadership & Supervision
Florida Southern College
Doctor of Education - EdD, Education
SKILLS
ABOUT MELISSA KUEHNLE
As the director of institutional communications at South Florida State College (SFSC), I…
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