Michael Kopke
Director of Marketing @Kia Canada
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WORK HISTORY
Director of Marketing @Kia Canada
Mississauga, ON, CA
Canadian executive lead for Kia brand including Marketing Communications, Public Relations and Product Planning (20••••21)Leading brand strategy across all marketing pillars to grow funnel in support of our long term plan of becoming a leading mobility solutions providerInspire a team to establish our new brand as the industry moves through a structural shift to electrificationDrive sales target achievement through tactical programs in support of dealer volume and profit objectivesDrive PR strategy with industry media and social influencers in support of corporate messaging
EDUCATION
Ivey Business School at Western University
MBA, Marketing
University of Toronto
Digital Marketing Strategy
Accent Francais
B2 level complete, C1 initiated, French Language
Queen's University
B.Sc.E, Mechanical Engineering
SKILLS
ABOUT MICHAEL KOPKE
Energetic, innovative and creative collaborative marketer, leveraging 20+ years of career experience. Passion for data analysis and process, delivering impactful results across multiple disciplines; including Marketing, Product Management, Business & Sales Planning, CRM and Customer Experience. Talented in strategizing and executing marketing plans; leading product launches, brand and tactical campaigns, driving brand direction and encouraging brand continuity across all media and communication platforms. Cross-functionally collaborates with teams transparently, aligning business objectives and crushing goals.
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