Michael Kniec

Marketing Manager @Paschal O\'hare Personal Injury Solicitors

Belfast, GB

Leading brand growth, lead generation, and integrated marketing strategy for a top-tier personal injury law firm in Northern Ireland.Key Responsibilities:• Direct SEO, PPC, and content strategy to drive organic traffic and high-quality enquiries• Manage digital advertising across Google, Facebook, Instagram, and LinkedIn, focusing on return on investment and conversion performance• Develop and run traditional marketing campaigns including radio, billboards, and print advertising• Create and optimise website content tailored to key legal search terms• Monitor and report performance using Google Analytics, Buffer, and SEO toolsKey Achievements:• Increased organic traffic significantly, securing stronger search rankings for personal injury-related services• Grew social media reach and engagement, strengthening the firm’s reputation across Northern Ireland• Delivered successful advertising campaigns that improved lead volume and reduced cost-per-acquisition