Michael Smith
Head of Search - Ibm Emea @IBM
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WORK HISTORY
Head of Search - Ibm Emea @IBM
London, GB
EDUCATION
Ravensbourne University London
History of Art and Theoretical Studies and Visual Communications, Design
ABOUT MICHAEL SMITH
I’m a digital marketing expert with unparalleled digital strategy and transformation experience across both the public and private sectors. I’ve been fortunate enough to have worked in some of the most progressive and forward-thinking companies within and influencing the digital ecosystem. Most recently I’ve worked within the Tech industry and prior to that the Public Sector, guiding and advising UK Government on the use of digital to engage with UK citizens. Throughout my career I’ve had the opportunity to build and lead fantastic high performing teams, each with a focus on delivering exceptional customer experiences. Through clear communication and collaboration, I’ve helped teams and individuals to understand their role and contribution in helping achieve business goals. With a sought-after point of view, I’ve been invited to speak at numerous events and conferences and now regularly coach others on effective and engaging public speaking. I’ve been involved with numerous award winning campaigns, an array of professional trade body steering groups and industry recognised as being part of the ‘Future 50 – shaping and influencing the digital industry of tomorrow’. Having spent 10 years within central government, I’m now a trustee / board member for The Charity for Civil Servants – helping current, former and retired civil servants get the best support. I am also a mentor to MBA students at Regent’s University. Specialties: Digital Transformation, Digital Strategy, Leadership, Digital Marketing, Advertising, Integrated Marketing, Social Media, Mobile, Business Development, Strategic Planning, Stakeholder Management, Team Building, Media Strategies, Marketing Procurement, Media Procurement, Media Governance, Agency Performance Evaluation, Supplier Search and Selection, Agency Reviews, Media Agency Pitch, Digital Agency Pitch, Business Consultancy, Value Based Compensation, Agency Roster Management, Digital Performance, Digital Productivity.
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