Mizanur Rahman

Manager, Media Planning & Strategy @Optimum

Directed development of multi-channel media plans leveraging Media Mix Modeling, A/B testing, and audience insights to maximize ROI, resulting in YoY improvement in lower funnel metrics.• Led end to end strategy and execution for paid social, influencer marketing, programmatic, OLV, OTT, and site direct campaigns.• Focused on performance marketing, ensuring marketing & creative services are following best practices.• Championed adoption of CAPI & DCO innovations across multiple LOBs which improved performance.• Managed complex timelines, campaign calendars and stakeholder communications ensuring flawless execution and reduced trafficking errors.• Oversaw cross functional collaboration with creative, WebOps, and analytics team to ensure accurate pixel integration, enhanced data collection and streamlined parameter pass back via data layer.• Managed and mentored direct reports. Trained a group of entry level employees in media planning.• Delivered executive summaries and performance readouts to senior leaderships, translating media results into business impacts.