Marie Casimir Fallon
Senior Director, Digital Media @Optimum
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WORK HISTORY
Senior Director, Digital Media @Optimum
Lead enterprise performance media strategy across digital channels, paid search, and affiliates to drive growth and efficiency• Oversee multimillion-dollar media investment, agency partnerships, and performance optimization• Own measurement and optimization frameworks in partnership with analytics teams• Build and lead high-performing teams while collaborating cross-functionally with senior leadership
EDUCATION
Villanova University
Executive MBA
NYU Stern School of Business
B.S., Marketing & International Business
SKILLS
ABOUT MARIE CASIMIR FALLON
I am a marketing and media executive who leads enterprise media strategy, performance marketing, and analytics to drive business growth, operational efficiency, and brand impact. My work sits at the intersection of data, platforms, and creativity—helping organizations modernize how media works while staying grounded in measurable outcomes.Throughout my career, I have defined and overseen integrated media strategies for leading multinational brands across telecommunications, CPG, pharmaceutical, and insurance industries. I partner closely with senior leadership, finance, product, and technology teams to guide investment decisions, strengthen measurement and governance, and translate insights into action across the full funnel.I am known for building strong partnerships and leading through complexity. I have negotiated and managed multimillion-dollar strategic relationships with platforms including ESPN, Amazon, and Meta, while mentoring and developing high-performing, integrated teams. I value collaboration, clear accountability, and continuous improvement, and I bring a thoughtful, steady leadership style to moments of change and transformation. • Recognized by Comcast with the Circle of Success Award for Product Innovation for leading the media planning strategy behind a successful product launch.• Honored with AstraZeneca’s U.S. President’s Award for building high-performance teams and delivering innovative marketing initiatives that drove meaningful cost efficiencies. Enterprise & Global Media Strategy • Media Activation & Performance Leadership • Full-Funnel Marketing (Brand, Performance & Demand) • Media Transformation • Programmatic, Search, Paid Social & Biddable Media • Marketing Analytics, Attribution & Marketing Mix Modeling • Data Integration, Measurement Frameworks & ROI Optimization • Digital Platform Strategy & Media Technology • Strategic Media & Platform Partnerships • Agency, Vendor & Budget Leadership • Complex Stakeholder Alignment & Executive Collaboration • Team Development, Change Leadership & Mentorship
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