Kanika Misra

Business Analyst @Kanishk International - India

IN

Market Expansion & Client Acquisition: Spearheaded data-driven market expansion initiatives, conducting comprehensive market research and competitive analysis to identify and successfully penetrate new markets in Australia & Europe. This strategic expansion resulted in a remarkable 25% YoY increase in export revenue and a 15% growth in client acquisition, significantly expanding the company\'s global footprint.• Process Optimization & Efficiency Gains: Led cross-functional teams in process mapping and implementing agile-inspired improvements across key operational areas. These initiatives directly addressed critical bottlenecks, reducing production delays by 20% and cutting holding costs by 15%, generating substantial annual savings of INR 65 Lakh (INR 6.5 Million).• Dashboarding & Reporting Automation: Developed and deployed interactive KPI dashboards using Power BI and Excel to streamline performance monitoring and reporting. These dashboards automated previously manual reporting processes, saving over 20 hours per month and providing stakeholders with real-time insights into key business metrics.• Demand Forecasting & Inventory Management: Refined and enhanced demand forecasting models utilizing data-driven techniques to optimize inventory management. These improvements led to a significant 20% reduction in overproduction and a marked improvement in inventory turnover, minimizing waste and maximizing efficiency.• Pricing Strategy & Profitability: Conducted in-depth market pricing analysis and provided data-driven recommendations for model refinements to the company\'s pricing strategy. Implementation of these recommendations directly contributed to boosting overall profitability by 8%, enhancing revenue generation and margin optimization.• CRM Implementation: Successfully implemented Zoho to enhance CRM processes streamlining data management, improving sales process efficiency and enhancing workflows, resulting in improved client satisfaction.