Mirrin Lewis

WORK HISTORY

EDUCATION

ABOUT MIRRIN LEWIS

Can you optimise sales by validating vegan claims? Yes. Clear trusted labelling builds trust with consumers and businesses are valued for their commitment to transparency. How is the industry regulated? It’s not - yet. Which is why the Vegan Trademark exists - to qualify a vegan claim and to ensure the manufacture and production of a product has not included animals. The Vegan Trademark is the largest vegan certification scheme in the world, managed by The Vegan Society. The Vegan Society coined and defined the word \'vegan\' in 1944 setting the standards upon which certification is based. Why work with me? ‍ I can show you tangible benefits of vegan certification I am a part of a 100% vegan team offering a diverse sounding board I’m probably already working with your competitors or brands you know and love I can offer value to your brand with unique insights and supportOur standards are based on our definition of veganism and our definition of ‘animal’. Like the word ‘vegan’, there’s no legal definition of animal. 🤯 Why does vegan certification count? Buzzwords, unsubstantiated claims and clever marketing terms confuse, rather than entice, and people trust the transparency of our trademark and its convenience. Vegan claims can be misleading, and all product claims must be substantiated - consumers have to be able to make fair and true choices.Third-party verification is believed to be the most reliable source of information. Marking your own homework doesn\'t cut it, standards need streamlining. 92% of vegan and plant-based consumers feel third party vegan certification is important 75% would choose a certified product over one without certification 63% of all consumers would PAY MORE for an independently certified product which increased to 70% for Millennials and 80% of vegans.Services we offer Trademark Certification | Account Management | Vegan Product Registration | Promotional Support | Global Product Verification | Access to Vegan Verified Vendors | Market Insights and Research | Bespoke Quotes | Vegan Consultation Who am I?‘Mims’, Mummy to two boys, Gardener, DIYer, Villager, Volunteer, Allotmenteer, Cat Lady, Animal Lover, Grateful My top strengths: Ideation, Relator, Intellection, Maximiser, StrategicDrop me a message m••••••••@vegansociety.com