Miriam Rader

WORK HISTORY

EDUCATION

ABOUT MIRIAM RADER

I’m a versatile marketer with five+ years of experience in high-growth SaaS, specializing in growth, content and product marketing. I bring a creative approach to problem-solving but stay grounded in data. I thrive in fast-paced, collaborative environments where creativity and strategic thinking drive success. I’m always looking for new challenges and opportunities to make an impact through innovative ideas. Here’s a snapshot of my professional journey:+ As the sole marketer at Truss, I helped grow the company from 0 to 100+ customers, through an acquisition and Y Combinator.+ Led the Truss rebrand and market pivot, working with external agencies to develop the new brand and crafting the positioning through cross-functional workshops.+ Developed and executed comprehensive multi-channel marketing strategies, including demand generation, content marketing, and product launches.+ Managed go-to-market strategies and integrated campaigns, including paid digital campaigns, social media, and email marketing.+ Optimized acquisition funnels and led growth experiments, driving continuous improvement and a 30% quarterly increase in user growth. Outside of work, I\'m an active, outgoing and fun-loving individual who thrives on interpersonal connections and new adventures. Chances are you will find me paddling on my SUP, playing soccer with an amazing team of women, exploring a new hike in beautiful B.C. or testing the latest restaurant in town.