Miranda Cruz
Marketing Administrative Assistant @Courtlandt Group
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WORK HISTORY
Marketing Administrative Assistant @Courtlandt Group
Developed and executed strategic marketing initiatives to enhance brand visibility and attract investors. Led a direct mail advertising campaign reaching over potential investors, driving engagement and outreach.• Managed and optimized digital campaigns across multiple channels, including social media, email, and the company website, for lead generation. Utilized HubSpot and Asana to streamline workflows and optimize project management.• Collaborated with the investment team to create compelling seminar materials, presentations, and case studies that effectively communicated the firm\'s value proposition and investment strategies.
EDUCATION
Southern Methodist University
Advertising & Economics
ABOUT MIRANDA CRUZ
I\'m a junior at Southern Methodist University, double majoring in Economics and Advertising with a Business minor. I’m grateful to be part of the Temerlin Advertising Institute, where I’m specializing in Digital Media Strategy — combining creative thinking with data-driven insights to strengthen brand identity and deepen consumer connections.I’m drawn to advertising because of its power to influence culture and shape how we see the world. I’m especially interested in building brand strategies that are thoughtful, effective, and meaningful to the people they reach.I value collaboration, learning through doing, and staying curious. As I continue to grow in this field, I’m excited to explore opportunities that challenge me creatively and strategically.
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