Miranda Campbell

WORK HISTORY

EDUCATION

ABOUT MIRANDA CAMPBELL

After 3 decades in marketing/CRM, mainly on the client-side but also consulting and agency side, I’m so proud to be part of the Pega team and using my experience to help banks tackle complexity and deliver better outcomes for customers. • I love finding marketing solutions to business problems. I’ve marketed everything from credit cards to film festivals (Carry On at the Barbican was a particular favourite). B2C, B2B, direct and digital marketing, CRM and CVM, I’ve done it for big corporates, start-ups, agencies and also as a consultant. • I’ve specialised in transforming the value businesses get from their existing customers by creating a genuine value exchange. It’s a principle and a passion which was kindled while building a 4m customer database for Norwich Union back in the 90s and has stayed with me through all of data driven marketing’s various guises (DM, DDM, CRM, CVM, CXM….why would we marketers pass up an opportunity to invent a new acronym?) • Recently I and my very brilliant team at Virgin Money managed to double (yes, double) the value of existing customers just by changing the way we engaged with them. No big investment. No product or IT development. No major data re-engineering. We simply took a creative approach to data and used it to build relationships. • I’m equally passionate about developing teams and motivating and empowering people to deliver the best customer experience. Getting the right people working together can have transformational results, and that means not always respecting corporate silos. One of the keys to success at Virgin Money, for instance, was merging the data and campaign management teams and building customer experiences holistically. • Independently or through Pega, I would love to help more businesses transform their decisioning and in turn the value, advocacy and stickiness they can drive their customers. Feel free to connect, or get in touch if you want to learn more about my approach, share your business problems or even your favourite marketing acronyms. I\'d love to hear from you.