Mike Power
Fractional Strategy Lead @Mpower
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WORK HISTORY
Fractional Strategy Lead @Mpower
US
FRACTIONAL/FREELANCE STRATEGY@ Agencies: DIAMOND - my main squeeze for the last year - love these people!BROKEN HEART LOVE AFFAIR, SID LEE, DDB, JOHN ST, JUNIPER PARK/TBWA, FORSMAN & BODENFORS, MILESTONE + 10 more.FRACTIONAL & CONSULTING ROLES @ Client-side: CAMPARI GROUP CANADA (Fractional Insights Director), GREAT GULF (CMO), FANTRAX -(Brand & Media)Working with North American & some Middle Eastern marketing teams and their agencies to create, analyze and measure the most successful go-to-market communications & brand strategies. Recent projects include- BET99 Austin Matthews Ambassador Content & Commercial Campaign- Collaborator at Multi- a design-first, neuro-diverse new agency concept- Complete ground-up Brand Relaunches for 4 Canadian Marketing Agencies- Branding & Launch of Onlia; a new auto insurance company in Ontario that is committed to making Canada safer, contracted to DDB Toronto- Brand Communication Strategy support for the global VW creative AOR review, also with DDB- ReBranding of the Qatar Football Association in preparation for FIFA 2022 World Cup in Doha, with SDI MKTG- Consulting with various agencies and clients direct on smaller projects and creating planning methodologies and running workshops; including Innovation labs & sprints for clients & agencies- E-commerce & MarTech audits & development programs for clients - a new discipline with a new partner onboard - Coordinating Agency Reviews/RFP processes for small and mid-size clientsBRAND NEW- currently working with a collective of freelancers that include senior creative & design directors, an animation artist, digital & social strategists, data & marketing technology consultant as well as writers and a production team - a virtual agency for clients who need a more full service experience
EDUCATION
Landmark
Forum
York University
BBA, Economics & Business
SKILLS
ABOUT MIKE POWER
Strategy. The art and science of making sense of things enough to figure out ways to do…
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