Mina S.

Senior Ux Researcher @美国艺电公司

Burnaby, BC, CA

Lead UX research for an unannounced Battlefield game, driving strategic decision-making from early conceptual phases through pre-production and beyond.• Develop and manage a 1 year research roadmap, ensuring alignment with the studio’s creative vision and long-term goals.• Conduct generative research to explore player needs, preferences, and behaviors, helping to define the game’s core pillars and overall player experience strategy.• Partner with studio leadership to identify high-impact opportunities, ensuring research insights guide decisions on design priorities, gameplay direction, and market positioning.• Directed 10+ large-scale playtests (and many smaller ones) across U.S. and Canadian labs, uncovering insights that informed both tactical adjustments and broader strategic shifts.• Investigate complex topics like combat systems, navigation, maps, and player progression, using mixed methods (e.g, playtests, surveys, telemetry analysis, interviews) to evaluate how these elements contribute to the game’s holistic experience.• Present findings to senior stakeholders in actionable formats that influence not just what features are built but why they are prioritized, fostering alignment between research insights and business objectives.

Ryerson University

Bachelor's Degree