Miles Nasta

Product Designer & Ux Design Expert @Ori

New York, NY, US

Product Ownership: Built an internal logistics portal from scratch to coordinate shipping, installation, and quality assurance. This is now a core company tool used daily by architects, installers, and product teams to ensure compliance and delivery speed.Conversion Impact: Designed an investor-focused leasing system (ILS) in under 4 months, driving conversions that surpassed expectations by 2.5% and providing a competitive alternative to Apartments.com and Zillow for property listing visibility.Support Optimization: Reduced average customer support ticket resolution by 8 days (a 50+% reduction) through the design of a self-service portal, allowing residents to submit service cases and receive updates via a streamlined app interface.Onboarding Efficiency: Shortened and streamlined onboarding timelines for investor, installer, and leasing teams by designing centralized portals that clarified expectations, aligned cross-functional tasks, and improved visibility into workflows.Adoption at Scale: Achieved 100% adoption across sales and architectural teams for newly developed digital tools byprioritizing intuitive user flows, responsive interfaces, and iterative user testing throughout the design lifecycle.Strategic Pivoting: Led foundational user and market research that redirected the company’s strategy from direct-to-consumer sales to real estate investment, delivering research-backed insights that saved months of potential misalignment.Design Leadership: Defined and maintained company-wide design systems to ensure consistency across all digital products, marketing materials, and stakeholder experiences during rapid growth and shifting priorities.End-to-End Execution: Took full ownership of research, design, and front-end development across platforms, regularly contributing back-end support to launch new features and iterate based on behavioral data from tools like Hotjar.