Mikhail Zalesky
Strategy, Design Research and Innovation Consultant @Mikhail Zalesky Consulting
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WORK HISTORY
Strategy, Design Research and Innovation Consultant @Mikhail Zalesky Consulting
I work with clients to generate human-centered insights and build strategies for tomorrow’s brands, products, services and experiences. Clients included: Tropicana, Brooklyn Public Library, The New School, WILDE, Quantum Energy Squares, Panasonic, Yellow Tail, grace & stella, Wavsys, Cumulus Association and others. Recent highlights include: • Guiding the development of a five-year innovation vision and new product pipeline for a group of household name brands.• Crafting a growth-optimized brand and go-to-market strategy for a category-disrupting start-up. Achieved an ~11% MoM increase in sell-through rates and secured nationwide retail partnerships after recommendations were implemented.• Supporting design research to develop new services aimed at bettering the lives individuals impacted by incarceration. Efforts were recognized by the National Endowment for the Arts.• Producing an in-depth research report on the licensing and IP space for an iconic design institution. Work acted as the blueprint for the creation of new department.
EDUCATION
Parsons School of Design - The New School
Bachelor of Business Administration (B.B.A.), Strategic Design Management, GPA: 3.9
Western University
Bachelor of Arts (B.A.), Sociology and Criminology
SKILLS
ABOUT MIKHAIL ZALESKY
Hello! I\'m Mikhail - an insights generator who loves to understand people…
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