Mike Vierzchalek
Director of Marketing @Vanguard Dealer Services
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WORK HISTORY
Director of Marketing @Vanguard Dealer Services
Fairfield, NJ, US
Researched and analyzed the automotive market to find potential growth and expansion opportunities. I studied trends, what the competition was doing, and what existing customers had to say to uncover any areas the market may have been missing. Additionally, I created business plans, annual budgets, and launch strategies for new products and services.• Created and implemented a digital marketing campaigns that resulted in a 50% increase in website traffic and a 30% increase in online leads. This included developing a content strategy, optimizing the website for search engines, running targeted social media ads, and implementing email marketing campaigns. I also used analytics to track the success of the campaign and make data-driven optimizations.• Coached and mentored a team of 4 people on the marketing team, helping them to continue to reach their potential. This entailed setting achievable objectives, giving constructive feedback, and constructing individual career development plans. Also, I encouraged a team culture that was conducive to collaboration and encouraged fresh ideas and ingenuity.
EDUCATION
Stockton University
BA, Graphic Design
SKILLS
ABOUT MIKE VIERZCHALEK
Over the past twenty eight years, I have gained valuable experience in multi-channel digital marketing, user experience and overall client management while broadening my extensive experience in the fields of graphic and web design. I have been responsible for the development of numerous client online initiatives and marketing support materials, taking them from concept to execution in order to meet the individual needs of each client.Specialties: Email Marketing, Search Engine Optimization, Search Engine Marketing, PPC Campaigns, CSS2/3, 3D Design, DHTML HTML coding, User Experience, Creative DirectionSocial Media strategy, Digital Marketing & Communications, Foundational interactive design skills, Branding design and strategy, Web analytics and user behavior analysis, sketching, basic ASP programming, Javascript programming, GUI design
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