Mike Townend Mri

Chief Marketing Officer @Veracityai

Leeds and London, GB

Beaconsoft (aka Beacon) rebranded to Veracity Trust Network on 1st March 2023. I founded Beaconsoft in 2016 with Stewart Boutcher and Nigel Bridges to develop and take to market a solution to the growing problem of click fraud in online advertising (also known as ad fraud). The solution, Beacon, detects bots and blocks them on Facebook, Instagram, LinkedIn, Google Search Ads, and Microsoft Search Ads to maximise digital advertising spend and increase ROI. The rebrand to Veracity Trust Network not only highlights our mission to safeguard businesses from the growth of harmful bots online, but also coincides with the launch the revolutionary Website Threat Protection platform following the continued growth of our original Beacon solution, that is now called VERACITY Ad Fraud Protection. We protect organisations from bots! Veracity Trust Network safeguards organisations from the threat of bot attacks, through its deep tech machine-learning solutions which address Security, Fraud and Ad Tech. The VERACITY Website Threat Protection platform protects any website from automated attacks to safeguard online revenue, competitive edge, brand reputation and customer relationships. We enable organisations to gain visibility and control over human, good bot, and bad bot traffic without imposing friction on legitimate users. This technology is based on our proven VERACITY Ad Fraud Protection solution, which helps marketing agencies and brands reduce waste in their digital advertising spend and keep bot data out of marketing decisions.