Mike Ballard
Market Segments Team Leader @Microchip Technology Inc.
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WORK HISTORY
Market Segments Team Leader @Microchip Technology Inc.
Chandler, AZ, US
Direct a team of seasoned marketing experts to advance Microchip\'s revenue growth in key markets and applications. Establish corporate-wide strategic marketing strategies in the areas of key growth markets including IoT/Edge Computing, 5G, ADAS, Electric Vehicles, AI/ML, and Data Centers
EDUCATION
Ohio University
BSEE, Engineering and Finance
ABOUT MIKE BALLARD
A forward-thinking executive in the semiconductor industry, with over 25 years of experience including directing marketing, sales and engineering teams to achieve product innovation and revenue growth. Focused on bringing embedded solutions to the following markets: Internet of Things (IoT), white goods, small appliances, HVAC, floor care, smoke/CO detection, smart energy, and automotive; along with application functions such as smart phone apps, motor control, cloud connectivity (WiFi, Bluetooth, Zigbee), user interface (capacitive touch technology, touch screens, graphics), sensors, and low power. Experienced in coordinating corporate wide initiatives including sales and marketing campaigns, corporate divisional alignment, and new product definitions to align emerging markets and customer needs.
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