Lee K.

Sr Marketing Manager @Microchip Technology Inc.

Phoenix, AZ, US

Lead, motivate and develop team of product and customer marketing managers to develop and manage the Bluetooth and Voice markets. Oversee the definition of product roadmap and marketing plan. Develop customer strategies for OEMs, partners, and leading distribution channels. Provide quarterly revenue forecast and manage key customer backlog and distribution inventory. • Actively manage a $80M business and drive major designs with Sony, Provo Craft, Turtle Beach, Casio, Yamaha, Roland, Vivint, Comcast and LifeShield/ADT.• Define Microchip’s Bluetooth and Voice roadmap. Develop and execute competitive go-to-market plan to reach new markets and customers• Launch various marketing programs with Microchip leading distributors to support Microchip wireless initiatives and promotions. Work with the distributors to fine-tune the programs and messaging with statistical and “click through” traffic information.• Provide analytical insights on current business performance. Develop revenue forecast for the upcoming quarter based on customer backlog and unsupported, seasonal and market trends. Proactively manage key customer unsupported backlogs vs factory’s inventory.• Key presenter in industry events and internal sales trainings• Mentor, train and motivate a group of 5 talented product and customer marketing managers

Iowa State University

Bachelor of Science, Computer Engineering

University of Arizona - Eller College of Management

MBA

University of Minnesota

Master of Science, Electrical Engineering