Mike Linville

Chief Marketing Officer @Black Dog Marketing

El Dorado Hills, CA, US
EMAILS
m•••@blackdogmarketing.com
MOBILE NUMBERS
+19•••••••92

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WORK HISTORY

Oct 2013 — Present

Chief Marketing Officer @Black Dog Marketing

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El Dorado Hills, CA, US

In this role, I conceptualize new,\"out of the box\" solutions and adopt innovative digital marketing strategies for web development, social media, and lead generation projects to ensure clients\' success. Act as subject matter expert for delivering superior marketing services to SMBs to \" make professional marketing available to everyone.\"Highlights of accomplishments in this role include- Designed and developed bespoke digital marketing campaigns for over 300 national and local businesses- Hired, trained, and managed seven in-house and remote team members to ensure projects were completed to the highest quality standards, on time, and within budget- Integrated multiple recurring revenue streams by repurposing and repackaging existing content into coaching and online marketing programs ranging from $37/month to Implemented full-funnel,\"click to conversion\" tracking to identify meaningful KPIs for efficient analysis and to inform actionable split-testing opportunities- Functioned as a go-to marketing resource by speaking on stage at several industry events covering lead generation, search engine optimization, Facebook advertising, and website building.

EDUCATION

1997 — 2000

University of California, Davis

Bachelor of Science (BS), Electrical and Electronics Engineering

SKILLS

Online Reputation ManagementBloggingLead GenerationWeb AnalyticsGoogle AnalyticsLinuxDigital MarketingMarketing AutomationCustom Software DevelopmentKeyword ResearchYoutubeSmall BusinessLampCmsInfusionsoftWeb Project ManagementEntrepreneurshipEmail MarketingSocial NetworkingContent StrategySocial Media MarketingMarketing StrategyPhpWeb MarketingWeb 2.0HtmlWeb HostingWeb Content ManagementPublic SpeakingMarketingOnline MarketingSales AutomationE-CommerceWordpressOnline AdvertisingLanding Page OptimizationPerlPpcSocial MarketingFacebook

ABOUT MIKE LINVILLE

With over 30 years of experience in digital marketing, I’ve founded and scaled three successful companies—each driven by a passion for helping organizations grow online.My MissionI specialize in personalized website support for purpose-driven organizations. By proactively managing and optimizing websites, I ensure they remain search engine-friendly, error-free, and high-performing—maximizing visibility, engagement, and long-term success.How I Help Founder & CMO – Leading Black Dog Marketing, a full-service agency specializing in technical SEO and website maintenance Fractional CMO – Helping businesses develop and execute marketing strategies, optimize demand generation, and lead internal marketing teams Entrepreneur Coach – Guiding business owners to master marketing, lead generation, and sales Digital Marketing Instructor – Teaching an 18-week Digital Marketing Bootcamp at UC Davis Let’s Connect! If you’re looking for expert guidance in digital marketing, SEO, or website optimization, let’s chat. Book a Consultation →

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