Mike Laba
Co-founder & Brand Director @The Craft Brand Company
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WORK HISTORY
Co-founder & Brand Director @The Craft Brand Company
CA
The Craft Brand Company are Toronto based importers and merchants of world class craft beer from suppliers across the globe. The Craft Brand Company represents brands that have a respect for quality, craftsmanship and authenticity.The Craft Brand Company is responsible for managing the growth and success of craft beer brands throughout Canadian markets. These responsibilities include: partnering with various liquor boards and regulators to launch in new markets, obtaining product listings, developing volume plans and managing all aspects of the growth of a great beer brand.With over 25 years of combined experience and a proven track record of building and growing premium craft beer brands in Ontario and Canada, The Craft Brand Company is an industry leader in generating profitable and sustainable growth for a wide variety of craft brands.We are grassroots marketers with a comprehensive understanding of the retail marketplace in Ontario and throughout Canada and have an award winning track record of building relevant brands within the marketplace.
EDUCATION
Wilfrid Laurier University
B.A., Communications
SKILLS
ABOUT MIKE LABA
Co-founder of The Craft Brand Company and Co-owner & Brand Director of Blackburn Beer Company. Mike is an entrepreneur with over 20 years of experience building companies and growing brands within the Canadian beer and beverage industry which has resulted in two successful acquisitions. Prior to founding The Craft Brand Company, Mike functioned as Director of Marketing at Muskoka Brewery; one of Canada’s most successful craft breweries. Primary focuses included: led and managed a full company re-brand, helped develop new brands and launched them in new and existing sales channels, Provinces and markets.\"The craft beer industry has taught me a lot. Be passionate about what you do, carve out your own path and embrace obstacles and challenges.as there will be many.\"
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