Mike Quinn
Gtm Advisor @Mercia Solutions
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WORK HISTORY
Gtm Advisor @Mercia Solutions
Nottingham, GB
In my role at Mercia Solutions, I play a pivotal part in refining go-to-market strategies and establishing channel partnerships. I focus on elevating the visibility of enterprise storage solutions, particularly enterprise storage hardware and software in HPC, Government environments within the UK market. By integrating commercial and marketing perspectives, I contributed to the company\'s mission of delivering quality service engineering.
EDUCATION
Liverpool John Moores University
Electrical, Electronics and Communications Engineering
The Open University
Certificate, Global Economics
ABOUT MIKE QUINN
Detail-oriented and accomplished professional with a proven track record of driving success in EMEA markets through strategic partner-focused initiatives. I specialise in developing comprehensive marketing frameworks, optimising B2B customer journeys, and maximising conversion rates to achieve business objectives.My expertise extends to leading cross-functional teams, aligning digital marketing efforts with overall business goals, and enhancing the digital experience for customers. I have a strong background in collaborating with UX, web development, and analytics experts to implement data-driven strategies that foster collaboration and innovation. With a keen focus on forecasting, measuring, and reporting campaign performance, I drive continuous improvement and ensure that marketing efforts are aligned with organisational objectives. My excellent communication and interpersonal skills enable me to build strong relationships and thrive in fast-paced, collaborative environments. Some of my areas of expertise are:· Digital Marketing Strategy, Demand Generation, Pipeline Acceleration· EMEA Market Expansion· Statistics Analysis & Executive Reporting· Conversion Rate Optimisation (CRO)· User Experience (UX) Optimisation· Campaign Management includes ABM for SaaS/Cloud/Cyber/Deeptech· Data-Driven Marketing· Cross-Functional Leadership· Team Leadership & MentoringHands-on marketing leader driving demand generation and GTM success for B2B technology brands across EMEA. Skilled at translating complex technical solutions into clear messaging for customers, partners, and sales teams. Experienced in SaaS, cloud, cybersecurity, deeptech, and data storage markets. Proven record in ABM, multi-channel campaigns, field marketing, and pipeline acceleration.Let\'s connect to discuss how I can add value to your team.
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