Mike Sorrentino
Search Engine Optimization Manager @TriNet
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WORK HISTORY
Search Engine Optimization Manager @TriNet
Own SEO strategy for combination website merger & redesign project, under extremely tight deadlines and resource constraints – incredibly effective, netting over increased non-brand organic traffic• Reshape existing SEO processes for scale using AI; everything from keyword prospecting, drafting content, internal linking to subject matter and legal review via training GPT and other generative AI• Co-authored 1st party market research with the goal of establishing TriNet as an expert in the HR space, generating MQLs, and organic rankings. Highly regarded by internal sales team as the “best content from marketing in years:” & • Enhance search content strategy and create 1st party SEO content in addition to other in-house or agency creators – hundreds of net new articles, gaining first page keyword rankings• Work hand-in-hand with social media team and other content creators to design cross-channel assets for multi-channel acquisition campaigns• Work closely with development team to improve Core Web Vitals performance scores, measuring impact at the page level and managing ongoing Pagespeed Insights review• Build ongoing communication and data-sharing with SEM team to foster better alignment between channels, trends in keyword targets, and spend• Regularly review competition and organic share of voice to maintain content gap analysis and prioritize relevant keyword targets• Develop Executive Dashboards including weekly and monthly reporting, providing both insights and actions related to new changes and ongoing organic trends.• Manage multiple agency partnerships including SEO and content vendor contracts in support of channel growth goals, including on-site optimization, technical optimization, link-building and local opportunities, as well as content strategy
EDUCATION
New York University
Music Technology
SKILLS
ABOUT MIKE SORRENTINO
SEO strategist. 10+ years. Agency, banking, enterprise SaaS. I\'ve driven
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