Jennifer Lane
Director, Sponsorships & Events @TriNet
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WORK HISTORY
Director, Sponsorships & Events @TriNet
Drove the event strategy, integrated departments strategy, event execution, and measurable impact of a multi-million-dollar, award-winning annual event, TriNet PeopleForce. • Negotiates, strategizes and directs large scale sponsorships and activations. • Planned and executed all TriNet hosted events such as brand experiential events, lead generation, product releases and client retention events. • Delivers flawless operations, logistics and activations for all events and sponsorships. • Creates relevant presentations/content (playbooks, execution & logistics, etc.) to support the events, sponsorships and execution. • Established sales “do-it-yourself” event and marketing program which allowed sales to execute smaller field events within corporate brand guidelines with step-by-step instructions and tools to create successful experiences. • Directs, influences and inspires peak performance across internal teams and external partners. • Drives impactful ROI outcomes that deliver against the TriNet brand, product and sales objectives. • Crafts creative experiences that will offer winning opportunities and engagement. • Assisted in launching TriNet’s new brand campaign, People Matter-2-time Gold Stevie Award winner – TriNet PEOPLE MATTER campaign: Marketing Campaign of the Year - Corporate Reputation/Professional Services and Brand Experience of the Year - Business-to-Business. • Leads a team of high performing individuals. • Manages multi-million-dollar budgets, operations, pipeline planning and success metrics.
EDUCATION
California State University - East Bay
Bachelor of Science, Business Administration - Marketing, PR, Communications
California State University - East Bay
Master of Science, Recreation, Leisure, and Tourism
SKILLS
ABOUT JENNIFER LANE
Communication, Achiever, Competition, Woo, Activator (Gallup Top 5…
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