Mike Curran

Head of Marketing & Innovation @Home Market Foods

Mansfield, MA, US
EMAILS
m••••••@homemarketfoods.com
MOBILE NUMBERS
+15•••••••26

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WORK HISTORY

Jun 2024 — Present

Head of Marketing & Innovation @Home Market Foods

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Needham, MA, US

Lead creation and development of the corporate OGSM strategy roadmap, aligning 100% of functions and improving enterprise execution speed by 25%Lead all branded innovation strategy, delivering 10–15% annual growth through consumer-driven innovation and disciplined commercialization.Manage three distinct brands with unique consumer bases and market positions, driving strong brand performance and YOY revenue comp growth across all brands.Develop brand strategy and annual planning that accelerates demand, strengthens positioning, and improves portfolio profitability.Define and steer enterprise KPIs with a focus on household penetration, purchase frequency, margin and brand awareness expansion.Built a ground-up digital marketing engine and branded digital ecosystem that accelerates impressions, engagement, and conversion, delivering ROAS results greater than 3.5x.

EDUCATION

N/A

D'Amore-McKim School of Business at Northeastern University

MBA, Marketing

N/A

University of Massachusetts Lowell

Bachelor of Science (BS), Marketing/Marketing Management, General

SKILLS

Customer InsightIntegrated MarketingMarket PlanningSegmentationFmcgConsumer ProductsMarketingBusiness DevelopmentDigital MarketingPositioningPPricingGroceryMarketing CommunicationsShopper MarketingP&L ManagementIriProduct MarketingMarketing ManagementMarket AnalysisBrand ManagementCross-Functional Team LeadershipMarketing StrategyNielsenCompetitive AnalysisMarket ResearchStrategic PlanningAdvertisingProduct DevelopmentStrategyMarketing Research

ABOUT MIKE CURRAN

Experienced Leader with a demonstrated history of working in the consumer goods and healthcare industries. Skilled in Marketing & Sales Management, Business Strategy and People Leadership. Strong business executive with a MBA focused in Marketing from D\'Amore-McKim School of Business at Northeastern University.

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