Mike Berland

WORK HISTORY

ABOUT MIKE BERLAND

I’m a strategic advisor and communications expert with over 25 years of experience helping global brands and leaders understand what’s next in consumer behavior, uncover emerging trends, and building lasting momentum. Currently, I serve as a Senior Partner at Penta, where I lead the advisory board and focus on driving growth through insight, data, and strategy. Previously, I was the Founder and CEO of Decode_M, where I developed the proprietary MFactor analysis to measure the cultural momentum of brands, products, people, and movements. I advise leading organizations such as OpenAI, Microsoft, Meta, Airbnb, Estée Lauder Companies, Union Square Hospitality Group, the National Hockey League, and more. MSNBC called me “The Genius Pollster,” and I’ve regularly shared insights on Fox Business’s Mornings with Maria. My latest book Not About Golf is for anyone who’s golf curious or just getting started—it’s your open invitation to join in. Golf is having a moment—not because Pebble Beach lowered its green fees, but because millions are picking up a club and saying, “This feels like me.” From urban simulators to viral influencers, golf today is a platform for connection, culture, and confidence Other best selling books I have written are: • Maximum Momentum — revealing the 5 drivers of growth: Disruption, Innovation, Polarization, Stickiness, and Social Impact • Become a Fat-Burning Machine — a health and performance bestseller Former CEO of Edelman Berland, President of Penn, Schoen & Berland, and Chair of YPO Gotham. Commonwealth Scholar from the University of Massachusetts. Let’s connect if you’re interested in momentum strategy, cultural insights, or meaningful collaborations at the intersection of business and behavior.