Mike Armstrong

Director of Sales - Prairies @Sleeman Breweries Ltd.

Calgary, FR

Full accountability for Prairie’s sales performance, including revenue, volume, and growth delivery.Direct influence on customer strategy, channel prioritization, portfolio assortment, pricing execution, and commercial performance.17+ years of senior sales leadership experience, leading multi-level, geographically dispersed teams across multiple channels. Proven expertise in P&L ownership, revenue growth management, pricing strategy, margin optimization, and disciplined commercial execution. Demonstrated ability to set and execute market-level sales strategies while operating within financial and strategic guardrails. Strong executive presence, with the ability to influence at the Executive level with customers, partners, and internal stakeholders. Highly effective negotiation, presentation, and strategic communication skills, with a track record of overachievement to sales targets. Demonstrated success leading through change, building high-performance sales cultures, and delivering results. Recognized as a bona fide sales leader with the credibility, customer command, and execution rigor required to drive accelerated growth within the Prairies business unit. Sleeman Breweries is Canada\'s 3rd largest brewer, and a wholly owned facility of Sapporo Holdings. Sleeman operates 5 production facilities in Canada, and owns a collection of premium and value beer brands in addition to the Sleeman portfolio of brands, including Sapporo, Wild Rose, Okanagan Spring, Unibroue, Old Milwaukee, Rainer, Pabst Blue Ribbon. Additionally Sleeman owns several RTD products under the Pabst Blue Ribbon brand.

The University of Chicago Booth School of Business

Strategic Sales Management

Haskayne School of Business

Executive Education