Alex Murdoch

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEX MURDOCH

Experienced sales professional with a track record of over-performance against targets. Driven team player and skilled relationship manager in retail LCBO, grocery & on-premise channels. Currently managing the Ontario Sales Team. • 20 years experience in beverage alcohol sales for both the Retail, On Premise & Grocery Channel • National Trade Marketing experience in Canada within the beverage alcohol industry • WSET - Wine & Spirits Educational Trust Certified Level 2 & Prud\'homme Certification • Customer Service Specialist • Confident, reliable, articulate and knowledgeable about the CPG industry Key Achievements: Sleeam ALE Award winner 2023 - Top District Manager in Canada • Sleeman Breweries 2017 Top Ontario On Premise Territory Manager in first year \"Katana Award\" • 204% over target on MGD sales in the on-premise channel in the first year, 273 hectoliters above plan • Analytic data super user for the GTA team on the analyzer platform creating custom profitability reports to discover customer insights • Implemented a custom CRM e blast online tool called outstand.com to reach called on customer database and provide valuable pricing updates of LTO’s and programming • Regional key account management with CMG Entertainment Group, Sircorp & Pub Co. • Top Diageo On-Premise Sales Rep to achieve plan in 2009, 2011 & 2012 Specialties: Relationship Building, Share Growth, Creative Programming Development, Execution, National Account Management, Team Growth & Execution