Mikayla M.
Sr Performance Marketing Manager @Nerdio
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WORK HISTORY
Sr Performance Marketing Manager @Nerdio
Own global performance marketing strategy and $1M+ annual paid media budget-Manage and lead external agency partners-Drive ABM and high-intent paid search for Enterprise and MSP audiences-Partner with Demand Gen, Product Marketing, Sales, and RevOps-Lead attribution, forecasting, and executive performance reporting
EDUCATION
Saint Leo University
Master of Business Administration - MBA, Marketing & Data Analytics
Florida State University
Bachelors of Science , Information Technology
ABOUT MIKAYLA M.
Director-level Performance & Growth Marketing leader with 10+ years of experience driving pipeline, revenue, and efficiency for B2B SaaS and technology companies.I currently lead global performance marketing at Nerdio, owning a $1M+ annual paid media budget, managing agency partners, and driving high-intent and ABM strategies across Google Ads, Microsoft Ads, LinkedIn, Reddit, and YouTube. I partner closely with Demand Gen, Product Marketing, Sales, and RevOps to ensure paid media directly supports revenue goals.Previously, I’ve scaled pipeline while improving efficiency, including 70% QoQ growth in pipeline and closed-won revenue while reducing spend by 40%. I’ve led teams, owned forecasting and attribution, and helped guide organizations through critical growth phases — including successfully leading marketing through acquisition.My focus areas include:• Performance marketing & demand generation leadership• $1M+ budget ownership, forecasting & pacing• Agency management & vendor strategy• ABM & high-intent search for Enterprise & MSP audiences• Revenue attribution, analytics & executive reportingI’m passionate about bringing rigor, clarity, and accountability to performance marketing and building programs that scale revenue, not just leads.
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