Hillary Ervin
Senior Vice President Marketing @Nerdio
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WORK HISTORY
Senior Vice President Marketing @Nerdio
EDUCATION
University of Oregon Lundquist College of Business
Bachelor of Science, Finance, Marketing
SKILLS
ABOUT HILLARY ERVIN
I help growth-stage B2B SaaS companies balance pipeline rigor with authentic brand positioning that resonates with buyers and builds competitive advantage. My sweet spot is the $50M–$350M stage where there\'s real momentum and scaling complexity.What I do best: I assess what\'s been missed, build teams and strategies from the ground up, and establish the metrics-driven systems that connect marketing spend to revenue outcomes. I\'m focused on growth and CAC efficiency, but also believe the best marketing comes from creativity, authentic storytelling, and understanding buyers as people.Recent highlights- At Nerdio: Repositioned the company and brought two new products to market. Scaled marketing-generated pipeline 4.6x in under 24 months, grew team from 8 to 40 (+ established a BDR function), built closed-loop ROI reporting systems, and drove 50% of new logos through competitive displacement efforts. My team said I brought the fun and heart to the work- At Syntellis/KaufmanHall: Led vertical-specific ABM demand generation transformation, key leader during carve-out and new company formation (Syntellis) through 5x pipeline growth and successful exit by acquisition to largest competitor valued at $1.4B- At NAVEX: Built demand gen function from scratch after PE merger of 5 organizations, scaled team from 2 to 21, grew marketing contribution to 70% of bookings. Majority-stake sale from Vista Equity\'s portfolio, valued at $1.2B.My approach: I love seeing something with a lot of potential and figuring out how to make it better, whether it’s a team member or a company with business problems that I’m positioned to solve. I create calm, light-hearted environments where people feel challenged and part of a high-performing winning team—through clear systems, authentic storytelling, and a genuine love and joy of building something special together.I\'m always interested in connecting with marketing leaders, founders, and anyone building something meaningful in the B2B SaaS space. Let\'s talk.
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