Mikaela Martin
Director of Marketing @Hopebridge
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WORK HISTORY
Director of Marketing @Hopebridge
Indianapolis, US
As the Head of Marketing at Hopebridge, Mikaela leads patient acquisition, fosters physician engagement, and accelerates organizational growth across a 10 state footprint through innovative and creative lead generation strategies. She leads a talented team of 13 professionals spanning sales, digital marketing, communications, and design, all united in their mission to connect children with autism and developmental delays to transformative care.Mikaela specializes in crafting dynamic, data-driven marketing strategies that build national awareness, amplify engagement, and generate high-impact patient referrals. By blending strategic insights with creative branding, she creates compelling campaigns that resonate with families and strengthen trust with referring physicians and community partners. Her approach ensures a seamless patient journey, maximizes referral pipelines, and positions Hopebridge as a leader in delivering life-changing care.
EDUCATION
Indiana University Bloomington
Bachelor of Arts in Journalism, Public Relations and Advertising
Butler University - Lacy School of Business
Master of Business Administration - MBA, Marketing
DIS - Study Abroad
European Public Affairs
ABOUT MIKAELA MARTIN
Expanding access to care while building brands families trust Equal parts marketer, growth strategist, and operator, Mikaela believes the best healthcare growth strategies are grounded in strong ethos and real human connection. She leads marketing, intake, and business development for multi-state healthcare organizations, helping more families access behavioral health services.Mikaela specializes in building end-to-end client acquisition systems that connect brand, physician partnerships, and intake operations into one cohesive funnel.She is especially passionate about brand alignment and healthcare storytelling, ensuring the promise an organization makes in its marketing is authentically reflected in the experience families have when they first reach out for care.
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