Mikaela Wieland Maloney
Sr Manager, Content & Communications @IDEAL INDUSTRIES, INC
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WORK HISTORY
Sr Manager, Content & Communications @IDEAL INDUSTRIES, INC
Orchestrate content strategy and plans that align with customer journey for each business unit and corporate across all digital platforms• Govern content produced by the team, including conceptualizing the projects upfront, assigning projects, overseeing development and copy-editing prior to publishing• Partner with business units to develop value propositions and positioning for brands and product solutions and champion application across all content • Build and maintain editorial calendar and written guidelines• Work closely with business unit teams and other departments to create effective communications strategies that articulate our brands and product’s core benefits properly and consistently across priority channels• Partner with the digital specialists to continuously monitor & analyze the effectiveness of content across channels and adjust strategies as needed• Establish standards, systems and best practices for content creation, distribution and repurposing online and offline, versioned appropriately for communication channels and audiences• Develop and execute digital PR and media strategy partnering with agencies to align spend with business priorities• Continuously improve content creation practices through frequent testing of new content formats and distribution channels, including championing the role of AI in more efficient and effective content creation• Partner with agency and digital specialists to implement SEO best practices• Ensure all content is optimized for search, categorized and tagged appropriately and targeted for relevant channels• Manage in-house content studio and all content resources including design, writing, video and photography across internal team and outside agencies• Partner with business units and other departments to integrate key messaging and positioning through all marketing materials and provide strategic direction empowering teams to develop materials as needed• Plan and manage annual budget
EDUCATION
Purdue University
Bachelor’s Degree, Agricultural Communication/Journalism
Lancaster University
Bachelor’s Degree, Study Abroad - focus on environmental science
Purdue Global
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT MIKAELA WIELAND MALONEY
Experienced and savvy marketer and with a demonstrated history of crafting results-driven strategies. A customer-centric thinker who loves to think outside the box. Expertise in B2B/Science/Ag/Technical Brands. Skilled in Influencer and Content Marketing, Digital Storytelling, Digital Analytics & Measurement, Social Media, Creative/Content, and Performance Marketing. 10 years of marketing experience with an MBA at Purdue Global and Bachelor’s Degree from Purdue University.
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